Konsumtive Sozialität

Nov 27th, 2013 | By | Category: New Forms of the Social, Sociohistorical analysis


Michaela Pfadenhauer
Institut für Soziologie, Karlsruher Institut für Technologie, E-Mail: michaela.pfadenhauer@kit.edu


Abstract English

In present pluralistic society consumptive sociality is one possibility of ‘re-embedding’ for individualised people. An as reciprocal assumed awareness of belonging arises from specific competencies and collective practices of consumption. The branded product is the connective element as it is realised as an emblem, icon and a symbol of sense. By that, products are a culture building force.


Sociology of Consumption, posttraditional communities


Michaela Pfadenhauer “Konsumtive Sozialität,” Journal of New Frontiers in Spatial Concepts, ISSN 1868-6648, vol. 5 (2013), 99 – 102, Article ID http://ejournal.uvka.de/spatialconcepts/archives/1772, Pages:  4

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KIT Scientific Publishing, Karlsruhe | Journal of New Frontiers in Spatial Concepts | ISSN 1868-6648